Companies run a number of risks when using fake reviews on Google and other sites. First, its a violation of Googles policies. Google currently hasn’t responded to the violations in the article but punishment from Google could involve removing the reviews or delisting the company which could result in a huge drop in traffic. Additionally, the companies online reputation could drop or even receive an influx of negative reviews from people upset at the manipulation. Fines and lawsuits are also possible and have been used in at least one instance.
Key Takeaways:
- The businesses that are participating in these types of reviews are also taking risks. Although they are participating thinking that it will get their business positive reviews, it can easily backfire
- On the legal end, small businesses have also faced lawsuits for fake reviews, like this car dealer who was fined $3.6 million.
- For business owners reading this, please consider the long-term consequences of participating in this activity
“In addition to getting the reviews removed and getting in trouble with Google, what other risks do people take when leaving or accepting fake reviews?”
Read more: http://searchengineland.com/risks-businesses-getting-fake-reviews-google-280024
