One way for online marketers to reach more potential customers is through co-marketing. With co-marketing, two or more businesses join forces to work symbiotically. The most common type of co-marketing is when two or more businesses with similar target audiences create shared content together. To find a marketing partners, businesses should ensure that the joint campaign will benefit both parties. When working together on a co-marketing campaign, it’s important that each business performs their fair share of work. Finally, some other common co-marketing media include webinars, ebooks, blog posts, and even offline events.
- Co-Branding is pretty similar to Co-marketing. Co-Marketing goes a bit more in depth with teams working together.
- You can use a shared landing page that can direct to your campaign where customers can reach both brands.
- Find out if a co-marketing opportunity is effective by asking questions such as whether or not you share similar audiences.
“In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion.”