Telling stories is something that has been happening for years and continues to happen in the marketing world, because that is how you truly reach an audience. Reaching people with ads is especially difficult in this day and age especially with the use of ad block. You have to find ways of sticking out among the rest. There are multiple ways to produce content for your audience as long as it is personal and relatable, videos, and blogging, the possibilities are endless.
- Our digital world is evolving and people are telling stories more often than before.
- People need to be reached through their ad blockers, and that is why story telling is taking place.
- The content you put out shouldn’t even seem like marketing content, they just love it so much they seek it out on their own.
“Unfortunately for your brand’s carefully calibrated marketing campaign, 2020 marks the start of an annual trend that will send 35 billion global advertising dollars right down the drain.”