Publish your work in syndication without risk of duplication by ensuring your publisher adheres to proper canonical tagging procedures. By linking back to your original content, Google PageRanks can be attributed to your site and you can take full advantage of your publishers’ larger audience with the risk of being penalized for the duplicate version.
- Content syndication is the process of pushing your blogpost, article, video or any piece of web-based content out to other third-parties who will then republish it on their own sites.
- Content syndication is particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience from a more authoritative site.
- If you want to doublecheck that your syndication partner is using a canonical tag, you can run their page through a tool like SEO Review Tools’ canonical checker.
“By having your blog content published on The Guardian (for instance) you will be exposed to a much wider audience that isn’t your own, who may then visit you on your own blog.”