Marketing Attribution is a marketing report that lets the sales and marketing people to see how effective their social media marketing was to the sale of the product. The report shows the way that the consumer went from the companies website to the time that they became a customer. It helps show how effective the influencers were to the sale. Different credit has to be given to different portions of the conversion process. Some tools will only show what websites were visited at the time of sale but others will show which websites were visited prior to the sale. Did the sale come from the influencers, the company blog or website? Marketing Attribution reports will show you.
- Marketing attribution can help marketers evaluate the impact they made on a sale or purchase.
- An attribution report illuminates the journey that a person takes from their first interaction to becoming your customer.
- An attribution report can help marketers to understand which content is driving traffic.
“You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie.”