Marketing automation’s definition remains hard to describe succinctly. In general, it involves the use of software to streamline the sales process, customer relationships, marketing tasks, and workflows. This is not limited to email, but includes social media, and other content. It is personal and user friendly. It always considers the wants of the client, and creates feedback loops to increase revenue. To use marketing automation effectively, companies must: (1) Identify and target high profile leads, (2) improve conversation late in the process, (3) get rid of poor leads sooner, and (4) reduce losing leads.
- Marketing automation is a type of software that can automate and measure marketing tasks and workflows.
- In order to be successful with automation, you need to be able to mix strategy and technique.
- The platform Act-On is great for small businesses and those who need a cloud based solution. You can use a free trial to test it out as well.
“This post will break down everything you need to know about marketing automation, and I will show you how to leverage it.”