Marketing automation is a great tool to expand your customer base and really reach a larger demographic but the best ways to use it might not be so obvious to a new user. Marketing automation is software that reaches new audiences, allowing you to reach more of the right people. Automation also can prevent burnout from the marketing standpoint, because automation streamlines tedious, difficult processes that would otherwise eat up time you could spend doing other, more productive processes.
- Email marketing is one feature that is often automated, but while it is the most apparent it is not the bulk of automation activity.
- Marketing automation allows a brand to allow conversions of customer through many different routes based on how they interact with the company.
- Act-On is an example of a marketing automation platform that can be used for many scales of companies. Even a small business without a dedicated marketing department should have such a platform.
“As a company starts to grow, it’s impossible to maintain 1:1 relationships with everybody. At this point, it’s time to hire a marketing director who can build performance-driven, conversion-centric programs at scale.”