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You are here: Home / C / What Makes Us “Like”?

What Makes Us “Like”?

Last updated: July 9, 2015 By Braintrust

Have you ever stopped and wondered why people love Facebook so much? Why we enjoy liking, commenting, and sharing? Understanding why people enjoy doing these things can help you generate more Facebook traffic.

On a psychological level, Facebook taps into the brain’s pleasure center. The “Like” is a way to give instant positive feedback to something we enjoy, and on average 44% of users will do this at least once a day. Liking something on Facebook is a quick and easy nod to our friend that we approve of something they’re doing, but it can also affirm something about ourselves. In fact, based on a person’s Facebook likes, you can determine with stunning accuracy their race, sexual orientation, political leanings and more. People comment on things because it’s more satisfying to give and receive comments than just likes. The reasons people share things vary, but people share primarily interesting, important, and/or funny things. They rarely use shares to add to a conversation, show they’re in the know, or to let others know what they’re doing. Check out the infographic in the article below and learn how to use this data to boost your Facebook marketing!

Read the full article here: Why We Like, Comment, and Share on Facebook

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