Exact match terms when searching the internet can be a pain in the neck for some. Suppose you search for Alabama when looking for a nearby activity to attend. In recent times the results would be better found using search terms such as Alabama Alabama State Fair for example. Google seeks to eliminate that problem by using behavior of searches to help better define listings for website owners and consumers alike. Soon when you search for a specific company you will get those results higher in the list rather than an ad for something similar.
- Google killed exact match in favor of semantic match search results making marketers worry.
- Google will still use close variants to display search results even though it’s less effective.
- Hyper segmented accounts will not be ignored by Google’s new semantic search process.
“Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.”