As we usher in the new year, we start to look toward more effective digital marketing. More than 50% of marketing professionals indicate their plans to improve sales via increasing leads and customer acquisition. 96% of professionals stated that digital marketing was more effective than traditional marketing. The most effective marketing tactics used are, from most to least effective, search engine optimization, social media posting and blogging, search and social ads, personalization/content, emails/newsletters, videos/motion graphics, and AI/chatbots.
- At the end of the year, it’s important to review your 2019 making and determine what worked.
- Ascend2 surveyed around 300 marketing professionals to gain insight on how they plan to market in 2020.
- According to marketers, the most effective digital strategies revolved around SEO and blog posts.
“Over 50% of Ascend2’s respondents indicated that the primary goal for their digital marketing initiatives next year revolves around sales.”