E-Commerce sales are becoming a huge industry with over 300 million being devoted purely to ads. At Google Performance Summit, Google announced Expanded Text Ads where new Google Maps Local Search ads and in-store conversations will lead to any store becoming a success. Eventually Google will start using Bluetooth Low-Energy beacons for in-store analytics.
Key Takeaways:
- 90 percent of sales still happen in stores, not online
- In-store conversion data will help you understand which ad campaigns, keywords, and devices send the most people to your store so you can optimize your account to increase ROI
- on average, the number of incremental store visits driven by mobile search ads actually exceeded their number of online purchase conversions
“E-commerce sales totaled more than $341 billion in 2015. That’s huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.”
