With so many social media platforms out there and more popping up every day, it’s never been easier to get your marketing messages out into the world. But who sees these messages? With over 500 million Tweets and 40 million photos posted to Instagram every day, how feasible is it for your business to make a mark?
The truth of the matter is that most businesses use social media to make sure customers are always aware of their brand. They want to be the product people are thinking about while standing in the aisles of the local grocery store. The best solution, for now, may be to, “shout the loudest,” to be the one with the most advertisements and the most reach, even though for most of us this may seem futile. The question then becomes, how many platforms should your business be maintaining at once in order to maximize your potential to be noticed by a consumer? Twitter, Facebook, and a website of your own are all musts, but you’ll need some more specific strategies like gamification or the targeting of early adopters if you truly hope to stand out. Social media marketing is a wilderness, but it’s one that can be tamed with careful planning and good execution.
Read the full article here: How Many Marketing Bases Can You Realistically Cover at One Time?