When you’re reading a great book and you get to the cliffhanger at the end of a chapter, do you want to put the book down? Of course not! People love a good story, and if your web marketing gives it to them, they’ll be much more likely to click through and check out the rest of your site!
The best marketing is often storytelling. It’s easier to read and makes dry marketing simpler and more entertaining. Even better, they appeal to us on an emotional level. You can form a human connection with your customers by telling them how you got started – are you a family company that’s been operating for generations? A business you started with nothing but the money in your pocket and big dreams? Did you stumble across an incredible new product? Making the story of your business an aspect of your marketing will hook your readers – and from there you can convince them to become a part of that story themselves!
The best stories will have your readers building the images in their heads, remembering your company, and best of all passing the story on to their friends! Find out more about the effectiveness of storytelling in marketing here: http://www.prontomarketing.com/2014/09/whats-your-story-three-ways-to-tell-a-tale-in-your-web-presence/