Branding is important no matter what product or service your small business offers, and it boils down to a whole lot more than just a logo and a slogan. It’s your company’s whole attitude, from its employees to customer service. One of the best ways to build a strong brand is to look at some of the most popular ones in the world and figure out where they went right.
McDonald’s, for example, has been ranked as the ninth most valuable brand in the world, but is still struggling. Why is that? Because other brands like Chipotle and Shake Shack are eating into their market share. The lesson learned from McDonald’s is that you can’t rely on past success. Your business and your brand have to walk the line between what works and what’s obsolete. IKEA is one of the more unique big brands in the business world. From their maze-like stores to their signature Swedish meatballs, they have created an entire experience around their brand. This is one of the most valuable things your brand can do to set itself apart. Finally, Apple, the biggest brand in the world, got that way by sticking to its guns and continuing to innovate. Years of design-centric philosophy and refusal to compromise has made Apple into a trusted, internationally beloved brand. How can you replicate that success for your business?
Read the full article here: Phenomenal Lessons from 5 of the World’s Top Brands