Achieving lasting results in marketing takes time. Search still drives lots of traffic, and producing your own content is central to search engine optimization. Content also helps on social media as it gives people a reason to “like” or follow you. Content can complement public relations efforts. If you pitch something to a journalist, they are likely to Google your company. Content can further support both user acquisition and business development efforts. Users and potential business partners can know you through your content, making contact less “cold.”
Key Takeaways:
- SEO is still popular in driving traffic, one way to achieve it is to use content to link to that people wish to talk of.
- One way to get people’s attention is not to follow them around trying to get their notice, but to have content that makes them want to see from your website.
- Ads by themselves are not that effective, but if a following already exists for your content, said ads will be more likely clicked and followed through.
“However, when he or she encounters all of your content, all of a sudden you are now a colleague, and not just a company pitching that journalist.”
