SEO models cause us to look to what our organic traffic is giving us a way to make predictions, but more often than not, this isn’t an effective way to predict how things will go. There are often different types of SEO and ways to measure the amount of traffic, it’s better to have actual outcomes instead of what we think will happen later. This is why we must put out as much as we are getting in return instead of overestimating.
- The process of analyzing your SEO strategy is always that clear cut much of the time.
- There are people who both underestimate and overestimate their abilities, it’s important to know your limits.
- SEO is for attractive organic traffic, but just looking at this as a baseline is going to cause you to overestimate.
“Although forecasting is a fairly routine activity in the life of an SEO agency”