Short form video is definitely something that people pay attention to. You need to know that people are going to have a short attention span, but the truth is that they will make a note of very quick points and then move on to the next thing.
You can find a lot of consultants out there that want a diversified content strategy and short form videos can definitely be a part of that larger strategy. A good video strategy is going to work on a variety of different platforms.
- Today’s media-drenched browser has a very short attention span, such that their interest is likely to to wane 10 seconds into the traditional 30-60 second commercial.
- YouTube media is distinct from other forms of visual media in that it specializes in engaging the watcher with very short, punchy content.
- Reality television has proven that viewers really love day to day and behind the scenes drama.
“Short-form videos give you more freedom to produce hard-hitting, relatable videos that get to the point, without the overhead of creating more in-depth content.”
Read more: https://www.entrepreneur.com/article/308684