There are reasons why we need to fight fake reviews. There are people that are concerned about fake online content. One place began creating a reputation for itself by posting tons of different fake reviews on the website. The dining was by appointment only, so people could not go there and see it was not a real place. This shows people that not all of the online content that is posted can be trusted. There are many fake reviews out there.
- Last year’s Shed hoax created by Oobah Butler demonstrates the seriousness of posting fake reviews online.
- According to a Harvard Business School study, every star that a business receives in an online rating equals a 5 to 9 percent increase in sales.
- Businesses are taking a risk by artificially raising their online star ratings, if customers sense that the reviews are false.
“He used a toilet bowl puck and food coloring in one picture and a partial view of the heel of his foot in another.”