It seems as though every brand has a blog these days. From restaurants to cosmetics, there’s no product or service too small to be excluded. But for small businesses with limited resources, are the benefits of keeping a blog worth the investment of time and resources?
Statistics argue that they are. 60% of businesses that blog acquire more customers. Blogging can also be quick, easy, and cost effective, and it’s a great way to build your brand and engage with customers. Your blog is where you share your expertise. It’s a way for you to show off all the knowledge you have about your industry, building trust and respect with potential customers. At the same time, you’ll be building brand awareness. You’ll discuss your products and services on your blog right alongside your expertise, and people will connect the two. With comments on social media and on your blog page, you’ll be able to engage with customers, too. People today expect businesses to create dialogues with them. They want to know that you care about them as much as you care about the sale. Blogs are a great way to convey that!
Read the full article here: To Blog or Not to Blog… A Small Business Guide