Videos are taking over the marketing world on social media, the return on investment has seen an increase because of the use of videos in their marketing plan in recent years. What’s even better is motion graphics though, because instead of a video, you can bring your content to life, by showing people how it works with animations. It’s an easy thing for readers to understand and it makes really boring information seem more exciting.
- Motion graphics are a cost effective away way to bring about brand awareness without high production.
- Motion graphics can be quick and inform without taking a chunk of people’s day. This makes sharing online much more feasible.
- Motion graphics also convey the information without having to hear the audio. The graphics make the information available even if the user isn’t fully concentrated on your video.
“This kind of motion media was a preserve of the movie industry. Opening titles and the closing credits featured graphics into which life had been injected. Fast forward decades later, they are now very much being used in video marketing material.”