2014 is coming to a close, and it’s time to start looking to the year ahead. What kind of social media marketing trends can we expect to see in 2015?
Ello, the Facebook competitor that’s creating serious buzz in its online beta, is likely to grow in 2015. The social network offers an ad-free service and has positioned itself as a Facebook alternative that doesn’t data-mine its users. And while Facebook post reach is decreasing by the day, the demand for promoted advertisements on the site will increase, driving the prices up. You can also expect to see a lot more businesses jumping on the Twitter advertising bandwagon thanks to their new model, which allows for more choice and flexibility. As for Google+, it will continue its slow descent into obscurity. It offers no unique value that Twitter, Facebook, and LinkedIn don’t already provide. Finally, expect to see Instagram make a big push. In the next year, it’s likely to become essential for image-based social media marketing. Of course, not all of these predictions will necessarily come true, but for now, you might want to look into making an Ello account!
Read the full article here: The Top 7 Social Media Marketing Trends That Will Dominate 2015