Customer preferences are continually changing and keeping up with it is a must. When writing a headline to attract customers one may think that a one and done approach will do it. This is not the case in the world of today’s SEO and technology. Keeping up with trends and what is the hot topics on social media for example can provide valuable insight into what and where the customers you seek may be looking and what they wish to accomplish. Once this is identified then revamping a headline may help tremendously.
- You need to write your headlines for each goal of SEO, social media, and visitors
- Determine who the target audience is, and prioritize these channels by target
- First write the headline, the click-worthy version, and then merge while adding in keywords
“If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities.”