If you own a small business and that small business has a website, you’ve already got a good start on your online strategy. Many small business owners haven’t even bothered to go that far. But the next step you should take is to optimize your site for mobile devices.
Mobile web use is rising every day, growing a whopping eight times faster than web adoption did in the 90’s and early 2000’s. 15% of all web traffic goes through mobile devices, and that means you’re losing 15% of your potential customers if your site isn’t optimized for mobile platforms. A well-optimized site will react to the size of the screen it’s being viewed on so viewers no longer have to zoom in to read or click content. Often, these sites aren’t exact replicas of their full-sized counterparts. Most mobile sites are rather stripped down, offering only a few key navigation buttons so users can find basic information. This is because most mobile users likely aren’t looking for a ton of information – probably just your address or phone number. More than half of Americans now own a smartphone, so it’s time to upgrade your website!
Read the full article here: The Benefits of a Mobile Website