If you are an online retailer, you have a choice – you can continue to go to war with Amazon, or not. Sad to say, most of you appear to have chosen war. You’re going to lose.
In the narrow part of the funnel, where the prospect is making their final buying decisions, you are head-to-head to the largest, best known, most respected, and best funded online businesses. Not only do you have to overcome the strength of their brand, but you must also somehow build a better converting store with far less money and skill.
This is not a winnable war and I suspect that deep down most of you know this.
The alternative – Option A – is to win before the battle is even begun. This is the arena of content marketing, relationship selling, and email nurturing. All customers do research – now even more than ever before – and if you touch them first and form and nurture a relationship with them, they will never enter the narrow part of the funnel.
Utopian? Not at all. Look closely at your own buying behavior and you are sure to spot yourself doing this. We all have preferred vendors and brands. It helps us reduce the number of decisions we have to make. And even when we do “comparison shop” our preferred brand wins all ties and even gets an edge because it is a known quantity and therefore “less risky”.
You can be the trusted brand in your market
It starts with a different understanding of your business. It ends with a business immune from Amazon. We can help you get there.
Plus, until midnight tonight (Oct 20, 2015) we will provide our List Building Package for free to the first 4 new clients. This is normally $1000 but is yours at no charge today. It consists of a done-for-you opt-in item, the follow-up sequence new subscribers, and the all the graphics and opt-in form ready to place on your site. Taken together, these two services move your business from Option A to Option B
Now is your chance to forever change the rules of war with Amazon. Sign up at http://seobt.co/seo1497 before someone else grabs your spot.