A lot of social media statistics that are released don’t actually provide you with any insight that’s immediately useful, but that’s about to change. The hard-working statisticians at OkDork and Search Wilderness have analyzed 3000 of the most successful LinkedIn Publishing posts to provide ten powerful tips you can use to increase the impact of your next LinkedIn post.
The study found that the best title length is between forty and forty-nine characters. Any more and your title is going to be cut off on some pages of LinkedIn. They also found that posts with exactly eight images in them performed more than twice as well as those with seven or less, but the use of videos and multimedia actually significantly lowered post views. As for the core content, it was discovered that between 1900 and 2000 words is the optimal length, and posts with a Flesch-Kincaid Readability score that placed them at the reading level of an eleven-year-old performed the best. Finally, and perhaps most obviously, the number of “Likes” a post received significantly increased its visibility – one “Like” from your network will make your post viewable by more of your second-level connections.
For these and more tips for dominating LinkedIn, click here: http://topdogsocialmedia.com/10-linkedin-publishing-stats/
