Zero click searches are happening more and more, nowadays, when somebody Google’s something, they are able to get their answer straight away without even having to click on any links. This new change comes with the voice assistance finding answers for people right on the Google front page. There are links available but once people have found their answer, there is no good reason for them to click on anything. Customizing user experience will help to optimize the amount of engagement that you are getting on your web page.
- We cannot blame Google for lost traffic as the customers aren’t websites or digital marketers, they’re simply searchers.
- Googles analytics however doesn’t tell us which keywords provide the best SEO traffic and revenue which would be extremely useful.
- We can solve these issues by having automation that will target long tail keywords, know when we provide better content than Google and give us data to make informed decisions upon.
“More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites.”